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Jermaine Russell
CHIEF OPERATING OFFICER

Jermaine Russell is a dynamic customer service specialist who has dedicated several years to the vibrant Jamaica tourist industry. Known for his infectious spontaneity and unwavering faith, Jermaine places God at the center of his life and work, guiding him in every endeavor he undertakes. This foundation not only shapes his character but also enhances his interactions with clients and colleagues alike, ensuring a warm and welcoming atmosphere in every experience he curates.


With a passion for adventure and a deep connection to his homeland, Jermaine founded Escape Route, a company dedicated to providing personalized excursions for both locals and visitors to Jamaica. His expertise extends beyond just tourism; he also excels in planning memorable events, including weddings, parties, and various celebrations that capture the essence of joy and community. Each event he orchestrates is infused with his creative vision, making every occasion unique and unforgettable.


Recently, Jermaine expanded his horizons by joining the FIWI team, where he utilizes his marketing expertise to drive the company's growth. His keen understanding of customer needs and market trends set him apart as a leader in the entertainment industry. As the Chief Operating Officer for FIWI Entertainment, Jermaine is poised to make a significant impact, combining his love for Jamaica, innovative spirit, and business acumen to elevate the company's offerings and reach new audiences. His journey is a testament to the power of passion and faith, as he continues to inspire those around him and create unforgettable experiences with the FIWI brand.

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